Editorial Guidelines
At Builders Matakana, we are committed to publishing trustworthy, insightful, and professionally crafted content for homeowners, developers, renovators, and construction professionals throughout Matakana, Omaha, and surrounding regions. Whether breaking down the steps of a full custom build or exploring the benefits of sustainable materials, every piece of content we produce reflects our values: clarity, craftsmanship, expertise, and local relevance.
These editorial guidelines are designed for internal writers, content partners, marketers, and contributors to ensure that every article, page, or blog post reflects the tone, mission, and high standards of Builders Matakana.
1. Accuracy and Expertise
Content created for Builders Matakana must be rooted in factual, verified information and reflect real-world construction expertise.
- Construction Knowledge: Writers must demonstrate familiarity with residential building practices, site preparation, design principles, and local council regulations.
- Verification: All references to legal standards, building codes, or product data must be double-checked using reliable sources such as MBIE, NZ Building Code, or supplier datasheets.
- Crediting Sources: Any statistics or third-party content must be properly cited with clear attribution and hyperlinks where possible.
2. Brand Voice and Tone
Builders Matakana maintains a tone that is approachable, empowering, and professional.
- Helpful, Not Technical: Avoid excessive jargon. When using construction terms like “pile foundation” or “joist spacing,” include short explanations.
- Warm and Confident: Articles should make readers feel supported and informed, not overwhelmed.
- Community-Oriented: Emphasize our deep local connection to Matakana and the Omaha region through practical examples and client-focused stories.
3. Formatting and Readability
Great content should be easy to navigate and visually scannable. Writers must follow this structure:
- Use H1 for titles, H2 for major sections, and H3 for subsections.
- Keep paragraphs concise (2–4 sentences max).
- Use bullet points, bolded key terms, and numbered lists to highlight takeaways.
- Always end with a relevant call-to-action (e.g., “Get in touch with Builders Matakana to start your project.”)
4. SEO Best Practices
Content for Builders Matakana should be discoverable by search engines and helpful to users searching for construction, renovation, and project planning information.
- Targeted Keywords: Integrate phrases such as “custom home builds in Matakana,” “deck construction,” and “kitchen renovations Matakana” naturally into text.
- Internal Linking: Link to relevant pages within the Builders Matakana website to guide readers and improve site structure.
- Meta Descriptions: All articles must include compelling summaries for search visibility.
5. Ethical and Original Content
All content associated with Builders Matakana must maintain the highest ethical standards.
- Authenticity: Do not copy from other websites. All writing must be 100% original and tailored for Builders Matakana.
- Human Oversight: While AI tools may assist with ideation or drafts, every article must be edited and approved by a human editor for quality and compliance.
- Third-Party Assets: Any image, quote, or tool used must be properly credited and licensed for commercial use.
6. Visual and Multimedia Content
Images and videos should support the professionalism and impact of Builders Matakana’s brand.
- Use only high-quality visuals of completed Builders Matakana projects or client-approved work.
- Ensure images are optimized for both desktop and mobile.
- Label every image appropriately with descriptive alt text and filenames that include terms like “Matakana deck construction” or “Omaha home renovation.”
7. Editorial Guidelines Categories
Content for Builders Matakana typically falls under one of the following categories:
- Homeowner Guides: Planning, budgeting, selecting materials, or preparing land for a build.
- Feature Stories: Client projects, testimonials, or before-and-after case studies.
- Technical Education: Understanding construction systems, energy efficiency, or compliance.
- Maintenance Tips: Post-build upkeep for decks, cladding, foundations, and more.
8. Review and Approval Process
All content intended for publication on Builders Matakana channels must pass through a structured review:
- Draft Review: Checked for tone, format, and factual correctness.
- SEO Review: Ensured keyword integration and internal linking.
- Final Sign-Off: Approved by an editorial lead before going live.
- Audit Cycle: Published content is reviewed at least every 6–12 months for updates.
9. Inclusion and Accessibility
Builders Matakana is committed to producing content that is respectful and inclusive to all readers.
- Use inclusive language that avoids assumptions or stereotypes.
- Make all information clear to both first-time homeowners and construction professionals.
- Clearly mark any paid partnerships, sponsored tools, or affiliate links to ensure full transparency.
10. Keeping Content Current
The building industry evolves — and so should our articles.
- All major content is reviewed annually for accuracy.
- Technical articles or regulation-based content may be reviewed more frequently.
- Outdated information is corrected promptly, with a “Last Updated” note added for reader transparency.
Want to Contribute?
Do you have professional insights into building, renovations, or sustainable construction in Matakana? We welcome contributions from builders, designers, engineers, and others aligned with the mission of Builders Matakana.
📧 Email: info@buildersmatakana.co.nz
If you’d like to contribute, ask a question, or collaborate on future articles, contact us here at: https://buildersmatakana.co.nz/contact-us
